10 Easy Newsletter Growth Tips (No Social Media Needed!)

Hey! Jae here. You're reading Boss Creator Bulletin because you have impeccable taste, attended one of my workshops or free networking events, or opted in to get value-packed content creation tips. FYI... this issue includes an affiliate partner link. Read my disclosure policy here. Thanks!

Let's talk about newsletters...

You know that email marketing, specifically a newsletter, is your best way to stay connected and nurture your clients because you control the medium.

Having total control of how and where my readers consume my content is one of the main reasons why I left social media platforms. want to compete with dancing dog videos or inappropriate ads.

I left FB over five years ago and officially ditched IG last year, and I haven't looked back. 

Initially, I thought I'd move all of my "social" posts to LinkedIn because I prefer the platform, and it's a trusted business networking site. 

Ultimately, I have to go where my energy aligns most, which centers more on feeling like I have a 1:1 connection with folks on my terms, and a newsletter does that.

Boss Creator Bulletin is a new endeavor, so I'm starting this newsletter from scratch. So far, so good!

Because I kicked social media to the curb, I'm exploring other ways to entice new readers.

If you're like me and want to grow your newsletter without social media, you need out-of-the-box tips to help you find and engage readers.

Whether a beginner or an experienced newsletter creator, here are 10 quick and unconventional ways (that work for me!) to maximize your email marketing outreach and engagement:

1- Ditch the "newsletter" concept and create a "community" instead–grow your vibe tribe.

2- Rethink your idea of "subscribers." Instead, consider them as "readers" and allies.

3- If you have a small list, pour into your current readers to build trust and relationships.

• You could get to know them by asking leading questions.
• Deliver extra value: Take them BTS of your workflow or offer other exclusives. For example, you can Go Premium to get BONUS BCB content!

4- You're likely subscribed to other newsletters, so engage with other newsletter creators to build strategic partnerships.

5- Do a newsletter swap.

6- Create a footer and email signature CTAs to encourage shares. Make it easy for new folks to sign up and link to previous or high-performing newsletters to give new readers a taste of your content.

7- Add subscribe links to your business website navigation.

8- Revisit past newsletter wins and replicate or republish what you wrote.

9- Repurpose your newsletter in a LinkedIn newsletter (see how to launch a LinkedIn newsletter below) or Medium.com publication.

10- Take advantage of newsletter eco-systems: Try Convertkit or Beehiiv. 

Growing your newsletter without relying on social media may seem daunting, but finding and engaging readers using out-of-the-box strategies can help! 

📚 Click-worthy resources to try:

→ [Affiliate] Start a newsletter fast with easy-to-use templates! 

→ [📹 Video] Check out how to launch a LinkedIn newsletter.

What newsletter-related questions do you have for me? Get in touch!

That's it for this week!

~Jae

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